Carlos Murad
Yaratıcı Yönetmen at Leo Burnett Chicago
São Paulo, Brazil
BaşlıkBanana Leaf
Haftanın
Kampanya Banana Leaf
Reklamcı Toyota Motor Corporation
Marka Toyota
PostedEkim 2007
Sektör Cars
Slogan Keep in touch with nature
hikaye Recycled leaves are the newest medium for hybrid car ads.


Leo Burnett, Colombia purchased leaves destined for trash heaps from banana producers in the country. The leaves were cut up into page-size pieces, screen-printed and then distributed to 25,000 magazine subscribers--all before the leaves dried out.
Medya Türü Print
Market Colombia
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni

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