Başlık | Mirror |
Haftanın | Y&R Israel |
Kampanya | Natal Campaign |
Reklamcı | Natal |
Marka | Natal |
Posted | Mayıs 2006 |
Sektör | Charities, Foundations, Volunteers |
Slogan | Military trauma is hard ot leave behind |
hikaye | The ad is a shot of the Tel Aviv promenade - a popular night time venue - taken from the inside of a car. In the rearview mirror, a violent scene is shown. The scene depicted is clash between soldiers and armed terrorists. |
felsefe | Emphasize how easily "traumatic incidents from the army" intrude and disrupt your daily life and activities |
Sorun | Many Israeli soldiers suffer from post traumatic war syndrome. Natal is an NPO that helps them and their families cope with day to day life. |
Medya Türü | |
Market | Israel |
Other | Gideon Amichay |
Reklam Yazarı | Dudy Hevron |
Müşteri Temsilcisi | Michal Hizkiya |
Account Supervisor | Vered Kinreich Golan |
Yaratıcı Yönetmen | Yoram Levi |
Sanat Yönetmeni | Gal Zakzy |