| Başlık | Model |
| Başlık (ana dil) | Modelo |
| Haftanın | BBDO Argentina |
| Kampanya | Pressure - Lays |
| Reklamcı | PepsiCo Inc. |
| Marka | Lay's |
| İlk Yayınlanma Tarihi | 2006 / 8 |
| Ürün | Aired Lay's |
| Sektör | Cocktail Snacks |
| Slogan | Lighter, drier and less fat. |
| hikaye | The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model. |
| felsefe | The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered. The new Aired Lays bring some air into womens lives. |
| Sorun | Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time. |
| Medya Türü | Television |
| Süre | |
| Market | Argentina |
| Yaratıcı Yönetmen | Pablo Travieso |
| Reklam Yazarı | Pablo Travieso |
| Müşteri Temsilcisi | Alejandro Gowland |
| Yönetmen | Alvaro Hernandez |
| Prodüksiyon Şirketi Prodüktör | Jacqueline Lijtensten |
| Görüntü Yönetmeni | Nicolas Trovato |
| Yaratıcı Yönetmen | Gonzalo Vecino |
| Sanat Yönetmeni | Gonzalo Vecino |
| Ajans Prodüktörü | Veronica Zeta |
| Ajans Prodüktörü | Loli García |
| Müşteri Direktörü | Nicolás Pimentel |
More Work
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