Hospital A.C.Camargo Cancer Center - "Bags"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brazil

12658

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Hospital A.C.Camargo Cancer Center
Ülke: Brazil

Reklamcı: Hospital A.C.Camargo Cancer Center

Başlık	Bags
Haftanın	J. Walter Thompson Brazil
Kampanya	Superformula to Fight Cancer
Reklamcı	Hospital A.C.Camargo Cancer Center
Marka	Hospital A.C.Camargo Cancer Center
Posted	Temmuz 2013
Sektör	Hospitals, Healthcare facilities & Medical Services
hikaye	JWT Brazil introduces: "Superformula" to fight cancer. The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Sorun	Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
Sonuç	An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains.
Medya Türü	Packaging, Branding & Design
Süre	120 seconds
Yaratıcı Ajans Başkanı	Ricardo John
Sanat Yönetmeni Amiri	Fabio Simoes
Yaratıcı Yönetmen	Hernán Rebaldería
Yaratıcı Yönetmen	Santiago Dulce
Sanat Yönetmeni	Guilherme Sakosigue
Reklam Yazarı	Fabio Ozorio
Müşteri Temsilcisi	Luciana Rodrigues
Müşteri Temsilcisi	Yves Rodrigues
Strateji Planlama	Fernand Alphen
Strateji Planlama	Isabella Mulholland
Strateji Planlama	Stella Pirani
Medya Planlama	Aline Moda
Medya Planlama	João Dabbur
Medya Planlama	Andrez Sanchez
Reklam Süpervizörü	Adriana Seixas Braga
Reklam Süpervizörü	Luciana Del Nero
Sanat İşleri Satın Alma Sorumlusu	Paula Ferrari
Grafik	Flavio Schaefer
Grafik	Flavio Colella
Prodüksiyon Şirketi	Vetorzero
Prodüksiyon Sorumlusu	Eliza Flores
Yönetmen	Andre Sernaglia
Yönetmen	Marcelo Fahd
İlüstrasyon	Marcelo Fahd
İlüstrasyon	Felipe Kimio
İlüstrasyon	Fernando Ricciopo
Animasyon	Fernando Ricciopo
Post Prodüksiyon	Fernando Ricciopo
Post Prodüksiyon	Marcelo Akira
Yönetmen	Gualter Pupo
Editör	Ricardo Mehedff
Ses Prodüksiyonu	Shuffle
Advertiser's Supervisor	Irlau Machado Filho
Prodüksiyon Şirketi	Hungry Man
Post Prodüksiyon	Hungry Man