APB Reloaded - "APB Reloaded "Be All You Can't Be""

Ayzenberg Group

Ayzenberg Group Pasadena, United States

4931

Marka: APB Reloaded
Ülke: United States

Reklamcı: [a]list games and GamersFirst

Başlık	APB Reloaded "Be All You Can't Be"
Haftanın	Ayzenberg Group
Kampanya	APB Reloaded "Be All You Can't Be"
Reklamcı	[a]list games and GamersFirst
Marka	APB Reloaded
İlk Yayınlanma Tarihi	2011 / 11
Sektör	Video Games/Consoles
Slogan	Be All You Can't Be
hikaye	[a]list games and GamersFirst present “Be All You Can’t Be,” the live action trailer for the popular video game APB Reloaded. Filmed on location in Los Angeles, the spot features action-packed vignettes that begin as filmed scenes and play out as sequences in the game, all the while highlighting the urban warfare that players experience. It also showcases the level of in-game customization at players’ fingertips using a real time transformation effect filmed over green screen where live actors “shed” their looks on the fly. YouTube celebrities Tobuscus, SeaNanners, SMP Films and Katers17 make cameos.
felsefe	Create a live action trailer to highlight game play features, including open world urban warfare and deep character customization, in the big-budget online video game APB Reloaded. Concept inspired by the positioning and slogan developed for the product by Ayzenberg Group and [a]list games, "Be All You Can't Be."
Sorun	Blend live action and game play to create vignettes that begin as filmed scenes and end as in-game sequences. Highlight ability for in-game charactes to drastically change their looks in live action sequences.
Sonuç	One memorable video game trailer.
Medya Türü	Television
film müziği	"Be All You Can't Be" by Chaundon
Şarkı Sözü Yazarı	Chaundon
Müzik Lisansı	Ricardo Mireles
Özel Efektler	Richard Castro
Özel Efektler	Steve Sikorski
Reklam Yazarı	Clark Crozer
Yaratıcı Yönetmen	Jon Menefee
Yaratıcı Yönetmen	Steve Fowler
Yaratıcı Yönetmen	Gary Goodman
Yaratıcı Yönetmen	Eric Ayzenberg
Yönetmen	Michael Chaves