NBA - "James Harden"

Translation

Translation New York, United States

23644

Marka: NBA
Ülke: United States

Reklamcı: NBA

Başlık	James Harden
Haftanın	Translation
Kampanya	2015 March Madness Animated, Baby!
Reklamcı	NBA
Marka	NBA
İlk Yayınlanma Tarihi	2015 / 3
Sektör	Sports Teams, Sports Events
Slogan	The Dance Never Ends
hikaye	The NBA is putting a whole new spin on throwback jerseys.
felsefe	The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though.
Medya Türü	Television
Süre	15 seconds
Post Prodüksiyon	WAX
Color Grade (Animation)	WAX
Conform	WAX
Audio Post	Sonic Union
Managing Partner	Toni Lipari
Prodüksiyon Sorumlusu	Andrew Linsk
Director of Broadcast Production	Miriam Franklin
Yaratıcı Ajans Başkanı	John Norman
Prodüktör	Rochelle Brown
Yaratıcı Yönetmen	Betsy Decker
Senior Creative	Matthew McFerrin
Prodüksiyon Sorumlusu	John Connolly
Studio Director	Justine Cortale
Chief Executive Officer (CEO)	Steve Stoute
Senior Creative	Armando Samuels
Prodüktör	Patrick Gantert
Senior Producer	Evan Meeker
Prodüksiyon Sorumlusu	Maxwell Gosling
Engineers (Mix)	Fernando Ascani
Prodüksiyon Sorumlusu	Carole McCarty
Senior Creative	Matt Comer
Senior Vice President, Group Account Director	Tim van Hoof
Chief Strategy Officer	John Greene
Head of Brand Strategy	Tim Flood
Strategist	Geoff McHenry
Strategist	Lindsey Neeld
Associate Producer	Philinese Kirkwood
Business Affairs Manager	Brian Enright
Müşteri Temsilcisi	Chris Martin
Senior Project Manager	Matt DeSimone
Yaratıcı Yönetmen	Ingi Erlingsson
Prodüktör	Ant Baena
Production Assistant	Corina Priestley
Roto / Prep	Krishnan Balakrishnan
Roto / Prep	Nikita Alagan
Roto / Prep	Aravindan.C
Roto / Prep	Thirupathi Raja
Roto / Prep	Stephan Arun N
Roto / Prep	Murthy N
Roto / Prep	Satish R
Design	Pedro Vergani
Animasyon	Stefan Falconer
Design	Stefan Falconer
Animasyon	Duncan Gist
Animasyon	Samuel Bell
Animasyon	Harj Bains
Animasyon	Steffano Ottaviano
Animasyon	Romain Loubersanes
Animasyon	Mattias Breitholtz
Animasyon	Pablo Lozano
Animasyon	Tim Whiting
Editör	Joe Dillingham
Assistant Editor	Nate Kim
Renkçi	Tom Poole
Assistant Colorist	Kath Raisch
Renkçi	Steve Picano
Engineers (Mix)	David Papa
Mix Assistant	Ben Conlon
Voiceovers	Todd Cummings
Composer	Victor Margo
Music Sound Design	Future Perfect Music
Prodüksiyon Şirketi	Golden Wolf
Prodüksiyon Şirketi	Blacklist
Color Grade (NBA footage)	CO3 (New York)