NZ TRANSPORT AGENCY - "Rat's Tale"

Finch

Finch Sydney, Australia

Ödüller

8489

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: NZ TRANSPORT AGENCY
Ülke: Australia

Reklamcı: New Zealand Transport Agency

Başlık	Rat's Tale
Haftanın	Finch
Kampanya	Rat's Tale
Reklamcı	New Zealand Transport Agency
Marka	NZ TRANSPORT AGENCY
İlk Yayınlanma Tarihi	2017 / 6
Sektör	Road Safety
felsefe	The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive. Entirely cast from Facebook to find the real deal, the narrative for our story developed out of our casting sessions that took in a week long road trip of New Zealand’s roughest areas. Our bonafide bogan is a drain layer by profession, but a larger than life and gregarious character who threw himself head first into the experience.
Sonuç	We needed a leading man who could hold this all and star as the hero in his own movie and we found that in George. He makes you want to watch the whole film.
Medya Türü	Television
Süre	90 seconds
Yaratıcı Yönetmen	Brigid Alkema
Yönetici Direktör	Brett Hoskin
Yaratıcı Yönetmen	Emily Beautrais
Creative	Frances Cooke
Creative	Josh Stuart
Managing Partner	Linda Major
Strategist	Bethany Omeri
Business Manager	Matt Barnes
Proje Sorumlusu	Robbie Allen
Design Researcher	Ursula Nichols
Head of Content Production	Christina Hazard
Director	Nick Ball
Producer	Camilla Mazzaferro
Prodüksiyon Sorumlusu	Karen Bryson
Sinematografi	Lachlan Milne
Prodüktör	Neville Stevenson
Costume	Kylee Strathdee
Editör	Jo Scott
Colourist	Trish Cahill
Agency Sound Mix	Paul Stent
Director of TV Trading	Hilary Yiasoumi
Strateji Planlamacı	Jake Firman
Müşteri Direktörü	Ros Ross