HSBC - "The Homeless Bank Account"

Wunderman Thompson UK

Wunderman Thompson UK London, United Kingdom

8393

Başlık	The Homeless Bank Account
Haftanın	Wunderman Thompson UK
Kampanya	The Homeless Bank Account
Reklamcı	HSBC
Marka	HSBC
Posted	Mayıs 2021
Sektör	Banking, Finance, Law & Insurance
hikaye	Traditionally, banks require photo identification and proof of address to open an account. But these are documents that many homeless people may no longer have. So, the way in which society’s financial system has been designed means that once you’ve fallen out of it, it’s incredibly hard to find your way back in.At HSBC UK branches, people without a fixed address can now open a bank account using a participating charity’s address as their proof of identity (as long as they are accompanied by a charity caseworker that is). This partnership allows the homeless to reconnect with society and helps break the cycle of financial exclusion.To raise awareness of the service we took to the streets using data to pinpoint locations with the highest levels of homelessness that were also in close proximity to an HSBC UK branch that offered the service.
Medya Türü	Case Study
Süre	128 seconds
Müşteri Temsilcisi	Amirah Hajat
Yaratıcı Ekip	Craig Hunt
Strategist	Eleanor Metcalf
Tasarımcı	Graham Channon
Yaratıcı Ekip	James Humphreys
Direktör	Claire Chislett
Müşteri Direktörü	Luke Thornton
Müşteri Temsilcisi	Olivia Taylor
Strategy Director	Omar El Gammal
Prodüksiyon Şirketi Prodüktör	Tom Lawrence
Tasarımcı	Bryan Riddle