Başlık | Be Like Chris |
Haftanın | Moon Tide Media |
Kampanya | Be Like Chris |
Reklamcı | Centr |
Marka | Centr |
Posted | Şubat 2021 |
Sektör | Fitness Devices, Gym & Exercising Machines |
Slogan | It turns out that the "God of Thunder" is just like us after all… |
hikaye | As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger!Directed by Photoplay’s Scott Otto Anderson, the campaign sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. Chris’ c head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr |
Medya Türü | Television |
Süre | |
Market | United States |
Prodüksiyon Şirketi | Photoplay Films |
Prodüksiyon Şirketi | Photoplay Films |
Centr CEO | Zsofi Paterson |
Centr Head of Customer and Growth | Kate Parker |
Centr Brand Manager | Rebecca Galic |
Managing Partner | Charlie Koones |
Yönetici Direktör | Tresa Gowland |
Prodüksiyon Sorumlusu | Ilene Kramer |
Prodüksiyon Şirketi Prodüktör | Harry Joseph |
Yaratıcı Yönetmen | Johann Conforme |
Yaratıcı Yönetmen Ortağı | Karin Djelaj |
Reklam Yazarı | Karin Djelaj |
Strategy | Steve le Neveu |
Yönetmen | Shauna Rush |
Social Media | Shauna Rush |
Prodüksiyon Sorumlusu | Oliver Lawrance |
Prodüksiyon Şirketi Prodüktör | Emma Thompson |
Yönetmen | Scott Otto Anderson |
Görüntü Yönetmeni | Zoë White |
Post- House | Blackbird |
VFX | Blackbird |
Müzik | Human |
Sound Mix | Post Human |