BGH - "BGH Quick Chef Music"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

9290

Marka: BGH
Ülke: Argentina

Reklamcı: BGH

Başlık	BGH Quick Chef Music
Haftanın	Saatchi & Saatchi Argentina
Kampanya	BGH Quick Chef Music
Reklamcı	BGH
Marka	BGH
İlk Yayınlanma Tarihi	2011 / 11
Ürün	Microwave
Sektör	Small Appliances & Home Accessories
felsefe	Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. We launched a limited edition of 1000 microwaves, which sold out in just one week. The product was received so positively that BGH QUICK CHEF MUSIC will be produced as a regular model in 2012. The objective? To eliminate the unbearable BEEP BEEEP BEEEP noise heard from microwaves around the world. And, of course, to sell a lot of microwaves.
Sorun	The idea emerged when we sat down with our client to think about what we could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years. So we came up with an almost unthinkable idea, to make a product innovation, something that would take us months of testing, plus patent and legal approvals.
Medya Türü	Case Study
Yaratıcı Yönetmen	Maxi Itzkoff
Yaratıcı Yönetmen	Mariano Serkin
Yaratıcı Yönetmen	Diego Medvedocky
Yaratıcı Yönetmen	Ignacio Ferioli
Yaratıcı Ekip	Guilherme Souza
Yaratıcı Ekip	Breno Costa
Ajans Prodüktörü	Adrian Aspani
Ajans Prodüktörü	Lucila D'Amico
Müşteri Direktörü	Jaime Vidal
Müşteri Temsilcisi	Manuela Sorzana
Yönetmen	Pablo Fusco
Yönetmen	Juan Chappa
Prodüksiyon Sorumlusu	Lucas Urquiza
Reklam Sorumlusu	Ezequiel Devoto
Reklam Sorumlusu	Viviana Insaurralde