The National Lottery - "Heroes Return"

AMV BBDO

AMV BBDO London, United Kingdom

56687

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: The National Lottery
Ülke: United Kingdom

Reklamcı: Camelot Group

Başlık	Heroes Return
Haftanın	AMV BBDO
Kampanya	Hero’s Return
Reklamcı	Camelot Group
Marka	The National Lottery
İlk Yayınlanma Tarihi	2012 / 3
Sektör	Lottery & Gambling
Slogan	Life changing.
hikaye	Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories.
felsefe	To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes.
Medya Türü	Television
Ses Post Prodüksiyon	Factory Studios
Strateji Planlama	Alaina Crystal
Strateji Planlama	Emily Harlock
Strateji Planlama	Michael Lee
Sanat Yönetmeni	Adrian Rossi
Reklam Yazarı	Alex Grieve
Reklam Sorumlusu	Harriet Belsey
Reklam Sorumlusu	Paula Withell
Reklam Sorumlusu	Matthew Godfrey
Reklam Sorumlusu	Richard Bateson
Müşteri Temsilcisi	Sarah Douglas
Müşteri Temsilcisi	Lee Simpson
Müşteri Temsilcisi	Kate Edwards
Müşteri Temsilcisi	Robyn Puttergill
Müşteri Temsilcisi	Lizzie Edwards
Ajans Prodüktörü	Olly Chapman
Media Planner	Simon Jenkins
Yönetmen	John Hillcoat
Fotoğrafçı	Roland Neveu
Prodüksiyon Şirketi Prodüktör	Malarchy MacAnneny
Post Prodüksiyon	The Mill London