A. Lange & Soehne - "Time Zone"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Germany

7738

Başlık	Time Zone
Haftanın	Scholz & Friends Berlin GmbH
Kampanya	The Lange Timezone Event - Lange Uhren
Reklamcı	Lange Uhren GmbH
Marka	A. Lange & Soehne
Posted	Haziran 2006
Sektör	Watches
hikaye	SUMMARY A. Lange & Söhne, a small, exclusive German manufacturer of the finest luxury mechanical watches, wanted to raise international brand awareness by introducing a new milestone product, the Lange 1 Time Zone. The aim was to build enthusiasm for the brand among watch aficionados worldwide. The idea was to create a happening by introducing the new watch in locations across the world at exactly the same time. 36 events around the world were brought together by live satellite broadcast. The event exceeded all expectations, setting new standards in the luxury watch sector: There were 7,200 guests worldwide while 9,500 internet users watched the events via live stream. 324 print articles and 196 mentions on TV added up to an advertising value equivalent to 3.8 million. 822 pre-orders (the sales objective was 200) represented the highest number ever in Langes history.
Medya Türü	Print
Yaratıcı Yönetmen	Matthias Spaetgens
Yaratıcı Yönetmen	Jan Leube
Reklam Yazarı	Edgar Linscheid
Reklam Yazarı	Katharina Psczolla
Reklam Yazarı	Carl Naughton
Sanat Yönetmeni	Cathrin Ciuraj
Müşteri Temsilcisi	Katrin Seegers
Müşteri Temsilcisi	Cathleen Michaelis
Müşteri Temsilcisi	Vanessa Schmoranzer
Reklam Süpervizörü	Annette Bamert
Reklam Süpervizörü	Jan Müller