Başlık | Yoga Bus Panel 2 |
Haftanın | Grey Worldwide India (Pvt.) Limited. |
Kampanya | Incredible India |
Reklamcı | Ministry of Tourism India |
Marka | Ministry of Tourism India |
Posted | Haziran 2006 |
Sektör | Destinations (Countries & Places) |
hikaye | SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000 |
Medya Türü | Transportation & Vehicles |
Yaratıcı Yönetmen | Prathap Suthan |
Sanat Yönetmeni | Jayant Mathew |
Sanat Yönetmeni | Deepti Aurora Ahuja |
Sanat Yönetmeni | Archana Dhanda |
Müşteri Temsilcisi | Ashutosh Khanna |
Müşteri Temsilcisi | Naresh Gupta |
Müşteri Temsilcisi | Sudhir Nair |
Müşteri Temsilcisi | Satyajit Sen |
Müşteri Temsilcisi | Ashutosh Sharma |
Reklam Süpervizörü | Amitabh Kant |
Reklam Süpervizörü | Leela Nandan |
İlustratör | Rohit Kathuria |
İlustratör | Shaibal Chatterjee |
Stok Fotoğraf | Corbis |
Stok Fotoğraf | Getty Images |