Başlık | Stellar Rescue |
Haftanın | adam&eveDDB |
Kampanya | Stellar Rescue |
Reklamcı | The AA |
Marka | The AA |
İlk Yayınlanma Tarihi | 2019 / 7 |
Sektör | Insurance |
hikaye | The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone. |
felsefe | The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney. |
Medya Türü | Web Film |
Süre | |
Prodüksiyon Şirketi | Another Film Company |
Marketing Director | Tracy Abraham |
Head of Brand | Caroline Smith |
Marketing Manager | Kate Coleman |
Yaratıcı Yönetmen | Ben Tollett |
Yaratıcı Ajans Başkanı | Richard Brim |
Reklam Yazarı | Alex Lucas |
Sanat Yönetmeni | Jon Farley |
Ajans Prodüktörü | Sally Pritchett |
Ajans Prodüktörü | Angus Smith |
Strateji Planlama | Nick Hirst |
Strateji Planlama | Tom Sussman |
Strateji Planlama | Maarten Van Daele |
Chief Executive Officer (CEO) | Mat Goff |
Chief Executive Officer (CEO) | Tammy Einav |
Yönetici Direktör | Paul Billingsley |
Müşteri Direktörü | Charlie Simpson |
Müşteri Direktörü | Rob Jones |
Müşteri Temsilcisi | Megan Hill |
Tasarımcı | Alex Fairman |
Tasarımcı | Sam Stabler |
Medya Ajansı | Goodstuff Communications |
Medya Planlama | Izzy Thompson |
Medya Planlama | Hannah Brady |
Medya Planlama | Hamish Kydd |
Prodüktör | Simon Monhemius |
Yönetmen | Declan Lowney |
Görüntü Yönetmeni | Declan Lowney |
Editing Şirketi | Stitch |
Editör | Leo King |
Post Prodüksiyon | Nineteentwenty |
Executive Post Producer | David Keegan |
VFX Supervisor / Flame Artist | Chrys Aldred |
VFX Supervisor / Flame Artist | Ludo Fealy |