| Başlık | Even More Drama-STAT |
| Brief | TV doctors want Americans to get more check-ups. But they need to inject more drama into their message. So actor Neil Patrick Harris (Doogie Howser M.D.) does what every TV doctor does: in a tense situation, he yells “STAT!” As in: “I need an IV, stat!” Or “Sponge, stat!” But when he shouts “Spaghetti, stat!” in the staff canteen, he gets a withering glance. By the way, “stat” is short for the Latin word “statim”, which means “immediately”. |
| Haftanın |
McCann Worldgroup
|
| Kampanya |
The TV Doctors of America
|
| Reklamcı |
CIGNA
|
| Marka |
CIGNA
|
| Posted | Kasım 2017 |
| Sektör | Hygiene & Personal Care Products
|
| hikaye | Last year, Cigna and The TV Doctors of America helped get a whole lot of people to go in for their annual checkup. But their mission continues. Everyone’s favorite TV doctors want even more Americans to start taking control of their health. So this year, they’re upping the ante. Because like any successful medical series, season two of The TV Doctors of America promises to have one thing: Even. More. Drama. After all, no one knows more about drama than a TV Doctor, but they also know you can avoid drama getting an annual checkup. |
| Medya Türü |
Television
|
| Yaratıcı Ajans Başkanı |
Eric Silver
|
| Yaratıcı Ajans Başkanı |
Tom Murphy
|
| Yaratıcı Ajans Başkanı |
Sean Bryan
|
| Yaratıcı Yönetmen |
Larry Platt
|
| Music Producer |
Dan Gross
|
| Yönetmen |
Grant Heslov
|
| Müşteri Direktörü |
Colleen Moisio
|
| Müşteri Temsilcisi |
Mike Morettoni
|
| Reklam Yazarı |
James Santiago
|
| Reklam Yazarı |
Regina Strong
|
| Sanat Yönetmeni |
Cheryl Thrower
|
| Sanat Yönetmeni |
Astrid Andujar
|
| Yaratıcı Yönetmen |
Laurie Messina
|
| Yaratıcı Yönetmen |
Emmeli Österdahl
|
| Strategist |
Collin Peters
|
| Sanat Yönetmeni |
Ferdinand Daniele
|
| Reklam Yazarı |
Tom Weingard
|
| Sanat Yönetmeni |
Daniel Aykurt
|
| Reklam Yazarı |
Donnell Johnson
|
| Prodüksiyon Sorumlusu |
Amanda Revere
|
| Müzik Şirketi |
JSM / New York
|
| Yaratıcı Ajans Başkanı |
Sung Chang
|
| Telecine Company |
Lisa Goldberg
|
| Associate Project Manager |
Connie Tejada
|
| Proje Sorumlusu |
Jennifer Yuan
|
| Editorial Company Executive Producer |
Cut + Run
|
| Assistant Editor |
Beau Dickson
|
| Editing Şirketi |
Jon Grover
|
| Director of Project Management |
Charelle Shaw
|
| Müşteri Süpervizörü |
Jay Cohen
|
| Müşteri Direktörü |
Clifford Strashun
|
| Görüntü Yönetmeni |
Phedon Papamichael
|
| Prodüksiyon Sorumlusu |
Jimmy Evans
|
| SVP Account Director |
Jan Lemke
|
| Grup Yaratıcı Direktörü |
Danny Rodriguez
|
| Reklam Yazarı |
Dan Colburn
|
| Chief Production Officer |
Nathy Aviram
|
| Executive Integrated Producer |
Kathy Love
|
| Senior Producer |
Cindi Blondell
|
| Integrated Producer |
Wendy Leahy
|
| Executive Music Producer |
Eric Johnson
|
| Group Account Director |
Matthew Cunnell
|
| Group Strategy Director |
Julianna Katrancha
|
| Associate Social Director |
Lisa Goldberg
|
| Senior Art Director |
Jesse Yowell
|
| Global Account Director |
Veronica Bertran
|
| Assistant Account Executive |
Emma Langston
|