| Başlık | Zen Garden New York |
| Haftanın | Deutsch NY |
| Kampanya | This is How it Should Feel - Westin |
| Reklamcı | Westin Hotels & Resorts |
| Marka | Westin |
| İlk Yayınlanma Tarihi | 2007 / 7 |
| Sektör | Hotels, Resorts |
| Slogan | This is how it should feel. |
| hikaye | Westin is also re-lensing billboards, with unique three-dimensional billboards spread out over five major U.S. cities. Situated in Manhattan near the entrance to the Holland Tunnel, a three-dimensional billboard of a simple Zen garden provides a visual escape from a heavily congested traffic zone. In Boston, multiple three-dimensional skydivers are placed in front of a beautifully printed sky. The goal is to provide commuters with a different, more invigorating take on rush hour. |
| Medya Türü | Billboard |
| Yaratıcı Ajans Başkanı | Heh Assoc |
| Grup Yaratıcı Direktörü | Scott Schindler |
| Sanat Yönetmeni | Helena Thorsell |
| Sanat Yönetmeni | Eric Rojas |
| Sanat Yönetmeni | John Cheung |
| Reklam Yazarı | Mike Leibowitz |
| Director of Broadcast Production | Jim Frame |
| Prodüktör | Eve Kornblum |
| Prodüksiyon Şirketi | Isle 8 Productions |
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