| Başlık | Nipple Freedom |
| Haftanın | J. Walter Thompson Brazil |
| Kampanya | Nipple Freedom |
| Reklamcı | Instituto Azmina |
| Marka | Instituto Azmina |
| İlk Yayınlanma Tarihi | 2017 / 5 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| felsefe | Hundreds of thousands of women all around the world suffer the consequences of sexism. On the street, at home, and especially on the internet. On Facebook it’s no different. And the biggest proof is the censorship that their bodies suffer on the platform when the images of their nipples are considered “offensive or inappropriate” content. But what the social network doesn’t understand is that this doesn’t protect women—it only objectifies their bodies even more. So, we found a way to break this taboo and fight for equal rights on a social network that is not open to talk about it. To question gender inequality on the platform, we became cyber activists: we created a tool that outsmarts Facebook’s censorship algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that bypassed Facebook’s “nipple ban” algorithms, helping thousands of women to fight for equal rights and freedom of expression in the biggest digital “mass nipple protest” in the world. |
| Medya Türü | İnteraktif |
| Client Marketing Director | Letícia Bahia |
| Medya Planlama | João Dabbur |
| Medya Planlama | Camila Bertoli |
| Medya Planlama | Germano Spinola |
| Medya Planlama | Gabriela Amato |
| Medya Planlama | Bruna Lopes |
| PR | Andrea Assef |
| Marketing Executive | Andrea Assef |
| PR | Mirela Tavares |
| Marketing Executive | Mirela Tavares |
| Agency Account Executive | Andressa Tamburini |
| Müşteri Temsilcisi | Carolina Amaral |
| Agency Planning Director | Thiago Galdi |
| Direktör | Thiago Galdi |
| Yaratıcı Ajans Başkanı | Ricardo John |
| Yaratıcı Ajans Başkanı | Rodrigo Grau |
| Yaratıcı Yönetmen | HUMBERTO Fernandez |
| Creative Director | Renata Leao |
| Reklam Yazarı | Breno Ferreira |
| Art Director | Ricardo Barros |
| Art Director | Rodrigo Reis |
| Art Director | Pedro Ricci |
| Agency Digital Director | Maisa Delgado |
| Agency Digital Producer | Maisa Delgado |
| Agency Digital Producer | Sérgio Costa |
| Fotoğrafçı | Julia Rodrigues |
| Editör | Marcus Prado |
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