| Başlık | Budweiser summons new rock bands to show that #RockIsAlive |
| Haftanın | Africa |
| Kampanya | International Day of Rock |
| Reklamcı | Ambev |
| Marka | Budweiser |
| İlk Yayınlanma Tarihi | 2019 / 7 |
| Sektör | Beers, Ciders, Lagers |
| hikaye | In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honor of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production of independent music, could not be left out. The stunt is based on a famous statement by Gene Simmons. In 2014, the legendary Kiss bassist gave an interview where he proclaimed the death of Rock 'N' Roll. 5 years later, Budweiser invited Andreas Kisser, another legendary rock star, Sepultura’s band guitarist, to help prove that #RockIsAlive. Andreas comes as the conductor who leads new bands from the Brazilian independent scene into a funeral rock 'n' roll march that mocks Gene's statement. In a church-like setting, a depiction of death walks to the altar where it’s confronted by Andreas. The rock star picks up his guitar and heads to the stage where he begins to play a heavy metal funeral march. Then, the new bands are revealed and the funeral march is played in an explosive rock opera. Hashtag #RockIsAlive confirms they are not dead. To celebrate the International Rock ‘N’ Roll day, Budweiser commits to record upcoming rock ‘n’ roll bands in its own studio in Brazil, called B-Side, to help keep the good new rock ‘n’ roll alive. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Ajans Başkanı | Sergio Gordilho |
| Yaratıcı Yönetmen | Matias Menendez |
| Yaratıcı Ekip | Rodrigo Barbosa |
| Yaratıcı Ekip | Fernando Marar |
| Yaratıcı Ekip | Alexandre Giampaoli |
| Yaratıcı Ekip | Andriws Vilela |
| Müşteri Temsilcisi | Carol Boccia |
| Müşteri Temsilcisi | Heloisa Pupim |
| Müşteri Temsilcisi | Francine Pellacani |
| Müşteri Temsilcisi | Vinícius Lopes |
| Müşteri Temsilcisi | Rafael Mattos |
| Medya Direktörü | Antonio Arbex |
| Medya Direktörü | Bruna Morano |
| Medya Direktörü | Leonardo Araujo |
| Medya Direktörü | Fabio Vannucci |
| Strateji Planlama | Rodrigo Maroni |
| Strateji Planlama | Jose Lucas de Paula |
| Strateji Planlama | Daniela Ferrari |
| Digital Strategist | Sabrina Teixeira |
| Ajans Prodüktörü | Rodrigo Ferrari |
| Ajans Prodüktörü | Tais Olhiara |
| Ajans Prodüktörü | Ian Inglez |
| Prodüksiyon Şirketi | YOURMAMA |
| Yönetmen | Cassu |
| Prodüksiyon Sorumlusu | Mayra Faour Auad |
| Prodüksiyon Sorumlusu | André Pinho |
| Prodüksiyon Sorumlusu | Fernando Carvalho |
| Coordinator | João da Terra |
| Görüntü Yönetmeni | Maurício Padilha |
| Production Art Director | Ana Henriques |
| Make up | Aline Matias |
| Post-Production Coordinator | Vivi Torre |
| Post Prodüksiyon | Warriors VFX |
| Editing Şirketi | Akira Nannbu |
| Ses Tasarım Şirketi | Satelite Audio |
| Music Director | Roberto Coelho |
| Music Director | Kito Siqueira |
| Music Director | Daniel Iasbeck |
| Ses Prodüksiyonu | Satélite |
| Ses Post Prodüksiyon | Satélite |
| Reklam Sorumlusu | Ricardo Dias |
| Reklam Sorumlusu | Bruna Buas |