Rodrigo Grau
Chief Creative Officer at J. Walter Thompson
Buenos Aires, Argentina
BaşlıkMore than 70%
Haftanın
Kampanya More than 70%
Reklamcı Instituto Azmina
Marka Instituto Azmina
İlk Yayınlanma Tarihi 2017 / 8
Sektör Institutional/Public Interest/Non-Profit Org.
hikaye To question gender inequality on the platform, we invited millions of women to become cyber activists by creating a tool that outsmarts Facebook's algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that couldn't be censored by Facebook’s algorithms, creating the biggest digital “mass nipple protest” in the world.
Medya Türü Web Film
Süre
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı

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