Kia Sorento - "The World’s Shortest Test Drive"

David&Goliath

David&Goliath El Segundo, United States

20982

Marka: Kia Sorento
Ülke: United States

Reklamcı: Kia Motors

Başlık	The World’s Shortest Test Drive
Haftanın	David&Goliath
Kampanya	The World’s Shortest Test Drive
Reklamcı	Kia Motors
Marka	Kia Sorento
İlk Yayınlanma Tarihi	2019 / 10
Sektör	Four Wheel Drive, SUV(Sports Utility Vehicle)
felsefe	How many features of the 2019 Sorento can you showcase in just over 300 feet? The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Medya Türü	Television
Süre	33 seconds
Founder / Chairman	David Angelo
President	Yumi Prentice
Yaratıcı Yönetmen	Mark Koelfgen
Group Creative Director/Art Director	John O'Hea
Group Creative Director/Copywriter	Steve Clarke
Reklam Yazarı	Caleb Nyberg
Sanat Yönetmeni	Peter Watson
Managing Director of Broadcast Production	Paul Albanese
Business Affairs Director	Natasha Royzina
Associate Business Affairs Manager	Amy Santana
Communication Planner	Natalie Gomez
Associate Director of Project Management	Genie Lara
Proje Sorumlusu	Paul Stephens
Creative Resource Manager	Nina Pena
Yönetici Direktör	Jeff Moohr
Müşteri Direktörü	Jay Mattingly
Management Supervisor	Kylie Lemasters
Account Executive Assistant	Salim Collins
Account Coordinator	Nick Janner
Product Information Manager	Mark McNaul
Managing Director, Integrated Production	Peter Bassett
Executive Digital Producer	Justine Kleeman
Digital Producer	Genevieve Shah
Management Supervisor, Digital	Sarah Masket
Digital Account Executive	Gabriella Mourad
Prodüksiyon Şirketi	Spinach LA
Yönetmen	Julian Smith
Managing Director/Executive Producer	Adam Bright
Prodüksiyon Sorumlusu	Jonathan Carpio
Prodüktör	Stan Sawicki
Görüntü Yönetmeni	Julian Smith
Editör	Adam Bright
Editorial Executive Producer	Jonathan Carpio