| Başlık | Global Structure |
| Haftanın | McCann Worldgroup |
| Kampanya | Heart of Commerce - MasterCard |
| Reklamcı | Mastercard International |
| Marka | MasterCard Corporate |
| Posted | Ekim 2006 |
| Ürün | Heart of Commerce Campaign |
| Sektör | Banking, Finance, Law & Insurance |
| hikaye | MasterCard Worldwide Corporate Business to Business Campaign MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card. Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce. Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted were ads that looked Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling. |
| Medya Türü | Magazine |
| Market | United States |
| Reklam Yazarı | Robert Frost |
| Other | Joyce Thomas |
| Other | Jacqueline Messina |
| Other | Richard O'Leary |
| Sanat Yönetmeni | Michele Raso |
More Work
SEE ALLSecurity
- MARKA:
- MasterCard Corporate
- HAFTANIN:
- McCann Worldgroup
Product Innovation
- MARKA:
- MasterCard Corporate
- HAFTANIN:
- McCann Worldgroup
Processing
- MARKA:
- MasterCard Corporate
- HAFTANIN:
- McCann Worldgroup
Heart of Commerce
- MARKA:
- MasterCard Corporate
- HAFTANIN:
- McCann Worldgroup