Başlık | McCafé |
Haftanın | Leo Burnett |
Kampanya | Painted beautiful imagery |
Reklamcı | McDonald's |
Marka | McCafe |
İlk Yayınlanma Tarihi | 2016 / 9 |
Sektör | Restaurants & Fast Food |
hikaye | McDonald’s uses Arabica beans sourced from Rainforest Alliance Certified farms in its McCafé coffee range. Hand artist Guido Daniele and photographer Jason Hindley evoke ethics and quality in a series of striking ads. |
felsefe | It aims to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. |
Medya Türü | |
Yaratıcı Yönetmen | Matt Lee |
Yaratıcı Yönetmen | Peter Heyes |
Sanat Yönetmeni | Steve Robertson |
Reklam Yazarı | Blake Waters |
Müşteri Direktörü | Sam Houlston |
Ajans Prodüktörü | Emily Green |
Ajans Prodüktörü | Sarah Iannou |
Fotoğrafçı | Jason Hindley |