Western Union - "#ChainOfBetters"

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DENTSU CREATIVE London, United Kingdom

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Marka: Western Union
Ülke: United Kingdom

Reklamcı: Western Union

Başlık	#ChainOfBetters
Haftanın	DENTSU CREATIVE
Kampanya	#Chain of Betters
Reklamcı	Western Union
Marka	Western Union
İlk Yayınlanma Tarihi	2015 / 11
Sektör	Banking & Financial Services, Investments, Stock Brokers
hikaye	Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen. The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them. The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place. Please see attached press release and images. If you have any questions, please do not hesitate to ask.
Medya Türü	Web Film
Süre	170 seconds
Market	United Kingdom
Daha fazla bilgi	www.chainofbetters.com
Yaratıcı Yönetmen	Richard Holmes
Yaratıcı Yönetmen	Remco Graham
Yaratıcı Ekip	Matt Leach
Yaratıcı Ekip	Jess Oudout
Strateji Planlama	Nicole Kirkland
Prodüktör	Charlotte Stirrup
Digital Producer	Emma Hodson
Direktör	Louise Lang
Müşteri Direktörü	Michelle Dunn
Müşteri Direktörü	Brooke Del Gallego
Reklam Sorumlusu	Simonetta Rigo
Digital Production	Media.Monks
Medya Ajansı	MullenLowe Profero
Strateji Planlama	Suri Patel