Sander Slager
PR Agency at Anorak Oslo
Amsterdam, Netherlands
BaşlıkThe distress signal
Haftanın
Kampanya The distress Signal
Reklamcı Amnesty International
Marka Amnesty International
PostedAralık 2018
Sektör Institutional/Public Interest/Non-Profit Org.
hikaye When Norway, in 2017, was the first country in the world to shut off their FM-radio-network, Amnesty International turned it back on, to broadcast its first distress signal since second world war. The distress signal was a looped recording from the sister of Teodora Vasquez - a Salvadoran woman sentenced to 30 years in jail after suffering a stillbirth. With the help of our own FM-receiver we managed to hijack the FM-radio-network. And the national media caught on at once. But since our FM-receiver only had a radius of 8 km(5 miles), we decided to make it possible for people to help boost Tedora's distress signal. With the help of two 24/7 LIVE streams of the same distress signal - one for Facebook and one for twitter - we made it possible for anyone to spread the signal by turning their Facebook or twitter into a radio antenna.
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