| Başlık | Together against cancer |
| Brief | This campaign highlights the fact that: one in three persons get cancer. But everyone suffers. Instead of just collecting donations, this Christmas campaign sought to sell Sweden cancer Soceity’s own New Year’s Lanterns in benefit of cancer research. A beautiful and personal alternative to fireworks. A special Swedish version of “Auld Lang Syne” was written for the film by one of Sweden’s most loved sing & songwriter, Anna Ternheim. Every time the song was played on Spotyfi or similar audio players, money went to cancer research. The song reached top 5 on viral tracks on Spotyfi and was picked up by radio stations.People were invited to share the moment they light their New year’s lanterns on #togetheragainstcancer and it became a powerful manifestation in support of the war against cancer.On the 8th of December, the 40 000 lanterns were all sold out, before the campaign even peaked. |
| Haftanın | King |
| Kampanya | Together against cancer |
| Reklamcı | Cancerfonden |
| Marka | Swedish Cancer Society |
| Posted | Ocak 2019 |
| Sektör | Disease Awareness, Support Groups & Associations |
| hikaye | The Swedish Cancer Society is an independent non-profit organization with the vision of finding cures for cancer. |
| Medya Türü | Television & Cinema |
| Yaratıcı Yönetmen | Frank Hollingworth |
| Reklam Yazarı | Pontus Ekström |
| Sanat Yönetmeni | Lotta Ågerup |
| Müşteri Süpervizörü | Sunit Mehrotra |
| Strateji Planlama | Per Wilson |
| Müşteri Direktörü | Pernilla Berg |
| Müşteri Temsilcisi | Lena Ivarsson |
| Reklam Süpervizörü | Ulrika Svensson |
| Müzik | Anna Ternheim |
| Prodüksiyon Şirketi | Ned Newland |
| Yönetmen | Sheila Johansson |
| Prodüksiyon Şirketi Prodüktör | Nathalie Cohen |
| Fotoğrafçı | Paul Ozgur |
| Ajans Prodüktörü | Markus Ahlm |
| Grading/Online | Max Strömberg |
| Ses Tasarım Şirketi | Martin Mighetto |
| Ses Tasarım Şirketi | Ellinor Nilsson |
| Post Prodüksiyon | Chimney Group Singapore |
More Work
SEE ALLWe Always Have Your Back
- MARKA:
- The North Face
- HAFTANIN:
- B-Reel
The Tavern
- MARKA:
- World of Warcraft
- HAFTANIN:
- Ingo
Eat a Swede
- MARKA:
- The Swedish Food Federation
- HAFTANIN:
- McCann Stockholm