Save the Children Sweden - "The Unreal Xmas Shop Camel"

B-Reel Stockholm, Sweden

1021

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Save the Children Sweden
Ülke: Sweden

Reklamcı: Save the Children

Başlık	The Unreal Xmas Shop Camel
Haftanın	B-Reel
Kampanya	The Unreal Xmas Shop
Reklamcı	Save the Children
Marka	Save the Children Sweden
İlk Yayınlanma Tarihi	2021 / 11
Sektör	Charities, Foundations, Volunteers
hikaye	Over this past year, there have been increasingly negative developments for children’s rights worldwide. For the 2021 Save the Children Christmas campaign, we were asked to develop a new and interesting way to raise awareness and bring attention to the importance of donating to the organization this holiday season, ultimately leading to an increase of donations and resources for children in need. We worked with Save the Children to launch a new kind of gift shop with AR gifts that challenge excessive Christmas consumption and unnecessary gifts. From a sock wearing camel that comes to life in your living room to a sweater designed by Bea Åkerlund, giving you a hug, each virtual gift can be explored in 3D on your mobile. The store is an innovative approach to the traditional Christmas gift, providing a fun and interactive experience for both the gift giver and receiver, while also helping to make a difference for children in need.
Medya Türü	İnteraktif
Süre	36 seconds
Reklam Yazarı	Oskar Engman
Reklam Yazarı	Per Forssberg
Sanat Yönetmeni	Marten Hedbom
Tasarımcı	Gustav Stockman
Tasarımcı	Lisa Nyberg
Motion Designer	Peter Holtze
Motion Designer	Andreas Godwin
Director of Innovation	Lars Bjurman
Brand Director	Maja Beckman
Brand Manager	Ewa Staël von Holstein
Brand Manager	Eric Ståhl
Strategist	Andrea Dahlbäck
Copywriter	Oskar Engman
Copywriter	Per Forssberg
Art Director	Mårten Hedbom
Director of Innovation	Lars Bjurman
Designer	Lisa Nyberg
Motion Designer	Peter Holtze
Strategist	Andrea Dahlbäck
Brand Director	Maja Beckman
Brand Manager	Ewa Staël von Holstein
Brand Manager	Eric Ståhl
Save the Children
Project Manager	Henny Moor
Chief of Communication and fundraising	Caroline Thunved