| Başlık | Clear Your Head |
| Haftanın | Brokaw |
| Kampanya | Crossbows - Horton |
| Reklamcı | Horton Manufacturing Co. Inc |
| Marka | Horton |
| Posted | Mart 2007 |
| Ürün | Crossbows |
| Sektör | Leisure & Sport Equipment |
| Slogan | One shot. One choice. |
| hikaye | "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer. |
| Medya Türü | Magazine |
| Market | United States |
| Reklam Yazarı | Tim Brokaw |
| Müşteri Direktörü | Ralph Cutcher |
| Sanat Yönetmeni | Brian Gillen |
| Reklam Yazarı | Brian Gillen |
| Müşteri Temsilcisi | Vanessa Miller |
| Yaratıcı Yönetmen | Pat Pujolas |
| Reklam Yazarı | Pat Pujolas |
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