Başlık | Fish |
Haftanın |
Paragon Marketing Communications
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Kampanya |
Save water- Paragon Marketing Communications
|
Reklamcı |
Paragon Marketing Communications
|
Marka |
Paragon Marketing Communications
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Posted | Temmuz 2005 |
Sektör | Environmental & Animal Issues
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Slogan | No one can appriciates water as much as a fish |
hikaye | A gold fish in sweet water with a headline "No one can appriciate water like a fish" |
felsefe | Feature a gold fish known to have poor memory and a small brain to drive the point that a fish is more inellegent than humans as it appriciates water more than they do and how water is equal to life as a fish can not survive without water for more than a couple of minutes. saving water is the smart thing to do. the sub headline with the fact that "Only 1% of earths water is drinkable" helps drive the point through and a call for action "Save water" |
Sorun | Water in Kuwait a desert country with no rivers, lakes, natural springs is dependant on distilled water from the sea a very costly process and people in Kuwait are wasting it by washing their cars with a hose instead of a bucket, changing the swiming pool water every day and watering the gardens with a hose instead of using sprinklers. we should draw thier attention to the value of drinking water and how scarse it is. |
Sonuç | Water wastage has been reduced by 48% and a lot of public rest rooms have been fitted with water saving devices. |
Medya Türü |
Print
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Market | Kuwait |
Grafik Tasarım |
Nader Al Najar
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Sanat Yönetmeni |
Khalid Al Rifae
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Yaratıcı Yönetmen |
Louai Alasfahani
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Yaratıcı Yönetmen |
Mohamed Alasfahani
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Reklam Sorumlusu |
Diana Dimitrova
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