Başlık | Merlot Genie |
Haftanın | Y&R London |
Kampanya | Created by Rosemount |
Reklamcı | Rosemount Estate |
Marka | Rosemount |
İlk Yayınlanma Tarihi | 2009 / 7 |
Sektör | Wines, Champagnes |
felsefe | A campaign which centres around Rosemount as being "creators of wine" in bringing the wines to live in a visually creative way |
Sorun | Create a campaign which reflects Rosemount’s creative, innovative and refreshing approach to making wines. As their commitment to keeping things fresh, and making wine interesting and exciting as possible, is what sets them apart from the competition. Whereas other wine brands simply ‘produce’ wine, Rosemount approach winemaking with a creativity and craftsmanship which sets them apart – as creators, not producers. |
Medya Türü | |
Reklam Sorumlusu | Eva Barratt |
Reklam Sorumlusu | Lachie Hayman |
Reklam Sorumlusu | James Brown |
Reklam Yazarı | Graeme Cook |
Sanat Yönetmeni | Stuart Elkins |
Strateji Planlama | Anna Tetlow |
Müşteri Temsilcisi | Anita O'Shea |
Prodüktör | Peter Bailey |
Yönetmen | Zena Holloway |