Matt Buels
Prodüksiyon Sorumlusu at Stitch
London, United Kingdom
BaşlıkBeach Café
Haftanın
Kampanya Beach Café
Reklamcı Coca-Cola Company
Marka Fanta
PostedHaziran 2004
Ürün Range
Sektör Soft Drinks, Tonics
Slogan Everything's fantastic with Fanta
hikaye Fanta had experienced growth and momentum but this had been driven largely by new flavour launches. Brand presence had increased but it had struggled to build emotional bonds with consumers. Fanta also wished to make itself more relevant to a wider target audience and develop advertising to move it towards Powerbrand status.
Sorun There is an ageless desire to have fun, feel uplifted and make the most of life and its endless possibilities. Sometimes however, life can throw some curve balls at you and you need a little reminder to adopt the vibrant perspective again. The vibrancy of Fanta - rationally (fruity vibrant, taste) and emotionally (optimistic, sociable, uninhibited, summery) compels people to dive in and taste the fun. This emotionally lifts people up, making their life a brighter, happer more vibrant place where the possibilities are endless. Fanta is intoxicating fun without the alcohol.
Medya Türü Television & Cinema
Süre
Market United Kingdom
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Yönetmen
Prodüksiyon Şirketi Prodüktör
Müşteri Direktörü
Ajans Prodüktörü
Editör
Müzik

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