Andrea Diquez
New York, United States
Başlık40 Years - No Limitations
Haftanın
Kampanya 40 Years - No Limitations
Reklamcı National Down Syndrome Society
Marka National Down Syndrome Society
İlk Yayınlanma Tarihi
Sektör Racial/Ethnic/Minority/Disability Awareness
Slogan 40 Years - No Limitations
hikaye To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.
Medya Türü İnteraktif
Süre
Chief Executive Officer / Partner
Yaratıcı Ajans Başkanı
Prodüktör
Prodüktör
Prodüktör
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Sanat Yönetmeni

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