Mentos - "Spider"

BBH

BBH London, United Kingdom

17338

Marka: Mentos
Ülke: United Kingdom

Reklamcı: Perfetti Van Melle

Başlık	Spider
Haftanın	BBH
Kampanya	Spider - Mentos
Reklamcı	Perfetti Van Melle
Marka	Mentos
İlk Yayınlanma Tarihi	2010 / 7
Sektör	Candies
Slogan	It's better to know what's coming next
hikaye	In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper.
Sorun	Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'.
Medya Türü	Television
Market	Philippines, Thailand, New Zealand
Ses	Wave Studios
Editing Şirketi	Marshall Street Editors
Reklam Sorumlusu	Corrado Bianchi
Yaratıcı Ekip	Nadine Akle
Yaratıcı Ekip	Alex Ball
Yaratıcı Yönetmen	Rik Brown
Yaratıcı Yönetmen	Jon Fox
Yaratıcı Yönetmen	Matt Waller
Yaratıcı Yönetmen	Dave Monk
Ajans Prodüktörü	Ben Davies
Editör	Spencer Fereszt
Post Prodüksiyon	The Mill London
Görüntü Yönetmeni	Ulrik Boel Bentzen
Prodüktör	Simon Eakhurst
Yönetmen	Brian Hughes
Prodüksiyon Şirketi	Stink Films
Strateji Planlama	Ross Berthinussen
Müşteri Temsilcisi	Tom Woodhead