La Halde - "Pregnant Women"

Publicis Consultants

Publicis Consultants Paris, France

Ödüller

3481

Marka: La Halde
Ülke: France

Reklamcı: HALDE

Başlık	Pregnant Women
Başlık (ana dil)	Femmes Enceintes
Haftanın	Publicis Consultants
Kampanya	Civic information campaign - Halde
Reklamcı	HALDE
Marka	La Halde
İlk Yayınlanma Tarihi	2006 / 11
Sektör	Racial/Ethnic/Minority/Disability Awareness
Slogan	Equality is to be shown and applied
Slogan (ana dil)	L'égalité ça s'affiche et ça s'applique
hikaye	The information campaign adopts a simple tone and draws attention to it, thanks to a sober campaign which avoids the stereotyped illustrations of diversity. THE CREATIVE CONCEPT: A closed door: symbol of discrimination, which we chose for the campaign message. The closed door also represents what the victim feels. The open door remains the symbol of the HALDE action, meaning not to prevent The institutional campaign signature equality is to be shown and applied wants to sound like a warning, but also like a commitment in the fight against those who may practise discrimination.
felsefe	The challenge of the information campaign is to promote and publicize the HALDE, its missions and how to refer the matter to it in the event of discrimination. It is also a question of applying the equality principle. To establish the HALDE reputation, to inform the victims of discrimination and the potential authors of discrimination of its existence, to explain that there are various forms of discrimination and that everyone can be concerned once in his life. such are the objectives of the Campaign.
felsefe (ana dil)	Rappeler la loi sans pour autant jouer les moralisateurs.
Sorun	HALDE must face two major challenges in 2006 and 2007 for which we were chosen as the result of a pitch: - To incite victims to make themselves known and therefore to receive an increasing number of victims complaints; it is urgent to create a true HALDE reflex. Developing a good reputation is its challenge. - To significantly change peoples mentality both present and future, i.e. to restore and safeguard the Republican principle of equality. A behavioural change is at the stake
Sorun (ana dil)	Mettre en lumière laction de la HALDE et démontrer son utilité.
Medya Türü	Print
Market	France
Yaratıcı Yönetmen	Turlotte Philippe
Yaratıcı Yönetmen	Amy Philippe
Sanat Yönetmeni	Nicolas Faux
Müşteri Temsilcisi	Florence de Haas
Reklam Sorumlusu	Marylène Courivaud