Raffles Hotel Four Seasons - "Introduction"

Springer & Jacoby Design GmbH & Co. KG Hamburg, Germany

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Başlık	Introduction
Haftanın	Springer & Jacoby Design GmbH & Co. KG
Kampanya	Galloping through the world of table manners - Raffles
Reklamcı	Raffles Hotel
Marka	Raffles Hotel Four Seasons
Posted	Haziran 2005
Ürün	The Etiquette Book
Sektör	Others
hikaye	28 mnemonics to remember We developped a book for kids called "Galloping through the world of table manners". In this book, the most important manner guidelines are told in funny and easy to remember rhymes. In Germany, those little mnemonics are called "Eselsbrücken" - litteraly translated: "donkey bridges", as donkeys are commonly believed to be stupid. Therefore the hole book is bound in "donkey skin", there is a donkey on the cover and contains a donkey tail as a bookmark. In addition to these illustrated guidelines, we tell humorous and sometimes obscure stories about what happen to you if you do not follow these guidelines. Some "Eselsbrücken": Don't forget, don't be a dork: For pizza use a knife and fork. Spitting cherry stones, my dear, is a really bad idea.
Medya Türü	Direct Mail
Market	Germany
Reklam Yazarı	Jens Ringena
Reklam Yazarı	Stefanie Thul
Post Prodüksiyon	Romey von Malottky
Yaratıcı Yönetmen	Uli Guertler
Sanat Yönetmeni	Mike Brandt
İlustratör	André Roesler
Tipografi	Mike Brandt
Yönetici Direktör	Frank Bachmann
Müşteri Temsilcisi	Dorothée Ehlert
Account Assistant	Carmen Jordt