| Başlık | Fish |
| Haftanın | TBWA\Manchester |
| Kampanya | Fish |
| Reklamcı | Morrisons |
| Marka | Morrisons |
| Posted | Temmuz 2004 |
| Ürün | Supermarkets |
| Sektör | Department Stores, Supermarkets |
| Slogan | More reasons to shop at Morrissons |
| felsefe | Disruptive idea Share the attitude not just the benefit Vision A reason to believe |
| Sorun | Convention Retailers position themselves on the benefits of quality, value, freshness and range Insight Morrisons culture and the way in which they operate are unique. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | Danny Brooke Taylor |
| Yönetmen | Theo Delaney |
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