Başlık | Political Sensibility |
Başlık (ana dil) | Conscience (anglais) |
Haftanın | Leo Burnett Paris |
Kampanya | My given newspaper - Presse quotidienne / Ministère de la culture et de la communication |
Reklamcı | Syndic. de la Presse Quot./Minist. de la Culture |
Marka | Synd. de la presse quot. / Minis. de la Culture |
Posted | Ocak 2010 |
Ürün | My given newspaper |
Ürün (ana dil) | Mon journal offert |
Sektör | Institutional/Public Interest/Non-Profit Org. |
Slogan (ana dil) | Vous voyez que vous aimez lire la presse quotidienne. Alors continuez |
hikaye | "How do we give young people a taste for reading newspapers ? In order to find a solution to this issue, the three syndicates of the national, regional and local daily press proposed an original operation My Free Newspaper, with the support of the Ministry of Culture & Communication. The idea was to give young people a taste for reading by offering any young person between 18 and 24 who might be interested a free copy of the paper of their choice (from among 59 daily-press titles), one day a week for a whole year (offer limited to 200,000subscriptions)" |
Medya Türü | |
Market | France |
Yaratıcı Yönetmen | Stephan Ferens |
Sanat Yönetmeni | Christian Picard |
Reklam Yazarı | Alain Meyer |
Reklam Yazarı | Juliette Novak |
Strateji Planlamacı | Michel Perret |
Müşteri Temsilcisi | Julien Grimaldi |
Müşteri Temsilcisi | Elise Bret-Ziri |
Müşteri Temsilcisi | Pamela Soubrier |
Grafik Tasarım | Benjamin Mercier |
Reklam Sorumlusu | Denis Bouchez |
Reklam Sorumlusu | Sabine Ozil |
Reklam Sorumlusu | Vincent de Bernardi |
Reklam Sorumlusu | Mathieu Mathelin |
Reklam Sorumlusu | Agnès Rico |
Reklam Sorumlusu | Vincent Peyregne |
Reklam Sorumlusu | Béatrice Mottier |