Pepsi - "Troy"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

6110

Marka: Pepsi
Ülke: Argentina

Reklamcı: PepsiCo Inc.

Başlık	Troy
Haftanın	BBDO Argentina
Kampanya	Dare For More - Pepsi
Reklamcı	PepsiCo Inc.
Marka	Pepsi
İlk Yayınlanma Tarihi	2006 / 8
Sektör	Soft Drinks, Tonics
Slogan	Dare For More
hikaye	The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering.
felsefe	The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life.
Sorun	To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide.
Medya Türü	Television
Süre	20 seconds
Market	Argentina
Müşteri Direktörü	Daniel Albamonte
Reklam Sorumlusu	Guillermo Beade
Reklam Yazarı	Luciano Bellelli
Müşteri Temsilcisi	Lucas Calatayud
Sanat Yönetmeni	Gustavo Chiocconi
Editör	Cesar Custodio
Görüntü Yönetmeni	Javier Juliá
Yönetmen	Daniel Rosenfeld
Prodüksiyon Şirketi Prodüktör	Sebastian Torrella
Ajans Prodüktörü	Veronica Zeta
Prodüksiyon Şirketi	Argentinacine
Post Prodüksiyon	FX Iturmendi
Müzik Şirketi	Pop Art/Arbol