| Başlık | Cruise ship |
| Haftanın | Demner, Merlicek & Bergmann |
| Kampanya | Zoom |
| Reklamcı | Leica |
| Marka | Leica |
| Posted | Ekim 2014 |
| Sektör | Consumer Electronics & Audio-Visual |
| hikaye | Leica Shop Vienna, one of the biggest dealers of Leica cameras in Europe and also the shop that auctioned the most expensive Leica camera in the world, wanted to advertise a new product. The Leica V-Lux 4 with super-zoom. To catch people's attention we chose a medium, very untypical for such a 'visual' product, translating the visual concept of zoom into an acoustic format. Each of these two radio-spots describes a picture, diving into every detail in a seemingly endless zoom, making the new camera's possibilities palpable for everyone. |
| Medya Türü | Radio |
| Süre | |
| Reklam Yazarı | Arno Reisenbuechler |
| Reklam Yazarı | Hieronymus Kloss |
| Yaratıcı Yönetmen | Franz Merlicek |
| Yaratıcı Yönetmen | Arno Reisenbuechler |
| Yaratıcı Yönetmen | Roman Steiner |
| Müşteri Temsilcisi | Johannes Maurer-Stroh |
| Prodüktör | Ariane Heitzmann |
| Prodüktör | Katharian Luerzer |
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