Dunaj.sk - "www.molesofslovakpolitics.sk"

Wiktor Leo Burnett, s.r.o.

Wiktor Leo Burnett, s.r.o. Bratislava, Slovakia

5770

Başlık	www.molesofslovakpolitics.sk
Haftanın	Wiktor Leo Burnett, s.r.o.
Kampanya	City Full Of Books - Dunaj
Reklamcı	AG-MA-REK
Marka	Dunaj.sk
Posted	Aralık 2002
Ürün	Online Bookstore
Sektör	Online Retail, E-store
felsefe	All the www addresses led you into the online bookstore Dunaj.sk where you realized that they are titles of actual books offered by Dunaj.sk. Since there was no branding, the campaign recombled a happening or a joke that played with the public's interest. As a result, the campaign more than doubled the audience on the pages of Dunaj.sk and established Dunaj.sk as the primary online shopping portal in Slovakia
Sorun	To get as many people as possible to visit the web page of the online bookstore Dunaj.sk as innovative and light-hearted we established a number of feeder sites, each named after books in their catalogue. So real titles of real books were turn into www adresses and put on chosen places, that were by their meaning connected to the www address. The whole city was flooded with web adresses placed practically everywhere. It looked like some practical joke, because the titles of books /www addresses/ in connection with the particular place worked as a witty punch line.
Medya Türü	Outdoor/Out of Home
Market	Slovakia
Yaratıcı Yönetmen	Raffo Tatarko
Yaratıcı Yönetmen	Peter Kacenka
Reklam Yazarı	Vladimir Slivka
Reklam Yazarı	Igor Brossmann
Sanat Yönetmeni	Peter Kacenka
Sanat Yönetmeni	Jonas Karasek