| Başlık | The Road |
| Haftanın | Happiness Brussels, an FCB Alliance |
| Kampanya | The Road |
| Reklamcı | OVK / PEVR (Parents of Child Road Victims) |
| Marka | Parents of Road Victims |
| İlk Yayınlanma Tarihi | 2023 / 10 |
| Sektör | Road Safety |
| hikaye | Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. The trailer looks like it’s promoting a suspenseful movie worth watching. Like many other trailers, it shows quotes from movie critics. Only in this case, the critics are the parents of real road victims, urging viewers to watch the road. With quotes like “don’t miss a second”, “you need to see this”, or “a must-watch”. Ending with a simple, but powerful message: watch the road. |
| Medya Türü | Branded Content |
| Süre | |
| Yaratıcı Ajans Başkanı | Geoffrey Hantson |
| Yaratıcı Yönetmen | Katrien Bottez |
| Yaratıcı Yönetmen | Philippe Fass |
| Yönetici Direktör | Hans Smets |
| Yaratıcı Ekip | Frederik Clarysse |
| Prodüksiyon Sorumlusu | Bart Vande Maele |
| Editör | Simon Schuurman |
| Head of Design | Dries Lauwers |
| Designer | Lore Snauwaert |
| Designer | Emilie Wauthelet |
| DTP | Loïc Lenoble |
| Assistant Producer | Francis Bosschem |
| Ses | Jen Connolly Raygun |
| Executive Creative Direction | Karen Corrigan |
| Müşteri Temsilcisi | Raphael Naudts |
| Lead Production Artist | Arthur De Wachter |
| Motion Design | Remke Faber |
| Müzik | Jaan Hantson |
| Sound Designer | Jaan Hantson |
| Yönetmen | Delano Sookha |
| Görüntü Yönetmeni | Delano Sookha |
More Work
SEE ALLThe Road
- MARKA:
- Parents of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Gamer
- MARKA:
- Quick
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Skater
- MARKA:
- Quick
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Table
- MARKA:
- Quick
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
ReStory
- MARKA:
- Canon
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Runner
- MARKA:
- Parents Of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Skater
- MARKA:
- Parents Of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Road Worker
- MARKA:
- Parents Of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Paper Boy
- MARKA:
- Parents Of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance