Lenovo - "Crash Test"

Ogilvy Worldwide

Ogilvy Worldwide New York, United States

6889

Marka: Lenovo
Ülke: United States

Reklamcı: Lenovo

Başlık	Crash Test
Haftanın	Ogilvy Worldwide
Kampanya	Best-Engineered - Lenovo
Reklamcı	Lenovo
Marka	Lenovo
Posted	Haziran 2007
Ürün	ThinkPad
Sektör	Computers, PDAs & Calculators
Slogan	New World. New Thinking.
hikaye	CRASH TEST was shot at a facility in Indiana called CAPE (Center for Advanced Product Evaluation). Sled testing is just one of the things they do at the center. This was the first time they had ever had to crash test a computer. Our dummy and ThinkPad were crashed into the wall at 25mph.
felsefe	This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Sorun	The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better.
Medya Türü	Television
Süre	60 seconds
Grup Yaratıcı Direktörü	Tom Godici
Grup Yaratıcı Direktörü	Greg Ketchum
Yaratıcı Yönetmen Ortağı	Jocelyn Cleary
Reklam Yazarı	Jocelyn Cleary
Yaratıcı Yönetmen Ortağı	Michael Paterson
Sanat Yönetmeni	Michael Paterson
Reklam Yazarı	Mark Girand
Sanat Yönetmeni	Mitch Ratchik
Ajans Prodüktörü	Elizabeth Lucas
Sanat İşleri Satın Alma Sorumlusu	Elizabeth Lucas
Ajans Prodüktörü	Patti McConnell
Ajans Prodüktörü	Melissa Mapes
Fotoğrafçı	Christian Weber
Görüntü Yönetmeni	Adolfo Doring
Editör	Adam Liebowitz
Prodüksiyon Şirketi	Proof Films