help i can't sleep - "Balding"

twofifteenmccann

twofifteenmccann San Francisco, United States

8448

Marka: help i can't sleep
Ülke: United States

Reklamcı: Help Remedies

Başlık	Balding
Haftanın	twofifteenmccann
Kampanya	Dream Recommendations
Reklamcı	Help Remedies
Marka	help i can't sleep
İlk Yayınlanma Tarihi	2011 / 3
Sektör	OTC Medicines (Pain Relievers, Cold & Flu, ...)
felsefe	Dream 9: Specially formulated for persons suffering from age/masculinity worries.
Sorun	Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Sonuç	Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
Medya Türü	Web Film
Prodüksiyon Şirketi	Tool of North America
Müzik Şirketi	Human
Yaratıcı Yönetmen	Scott Duchon
Yaratıcı Yönetmen	John Patroulis
Yaratıcı Yönetmen	Paul Caiozzo
Yaratıcı Yönetmen	Nathan Frank
Sanat Yönetmeni	Paul Caiozzo
Sanat Yönetmeni	Nathan Frank
Reklam Yazarı	Paul Caiozzo
Reklam Yazarı	Nathan Frank
Ajans Prodüktörü	Mandie Bowe
Ajans Prodüktörü	Joyce Chen
Müşteri Süpervizörü	Melissa Hill
Yönetmen	Geordie Stephens
Editing Şirketi	Arcade Edit
Post Prodüksiyon	LifelongFriendshipSociety
Özel Efektler	LifelongFriendshipSociety