Santander Bank - "The Story of Nicko - FIEELD "

Havas Madrid

Havas Madrid Madrid, Spain

3064

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Marka: Santander Bank
Ülke: Spain

Reklamcı: Santander Bank

Başlık	The Story of Nicko - FIEELD
Haftanın	Havas Madrid
Kampanya	Football Can
Reklamcı	Santander Bank
Marka	Santander Bank
İlk Yayınlanma Tarihi	2019 / 11
Sektör	Banking & Financial Services, Investments, Stock Brokers
hikaye	Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before.
felsefe	Fieeld is the first ever touch-based sports retransmission system, allowing users to follow the movements of the ball and the trajectory of plays using their fingertips. Fieeld was created and developed by NOW, the unit specialising in innovation and creative technology at Havas Group. The device converts the data gathered by player tracking and replicates the play, transferring the ball’s position to the user’s hands thanks to a system of high-definition cameras that cover the entire football field. To publicise the device, Santander is launching a powerful campaign based on the true story of Nickollas (Nicko), a Brazilian boy aged 12 who was born blind and is obsessed with football. A moving two-minute clip produced by BLUR shows how Santander Bank and Fieeld allowed Nicko to feel football like he’d never felt it before.
Medya Türü	İnteraktif
Süre	156 seconds
Daha fazla bilgi	www.footballcan.com
Creative Team	Jesús Lada
Director	Zipi
Creative Team	Ignacio Soria
Production Company	Blur Films
Producer	Juan Bascón
Production Team	Raquel Pérez Navas
Production Team	Alba Somoza
Client Contact	Enrique Arribas
Client Contact	Eloísa Moscardó
Client Contact	Agustina Alegresa
Account Team	Eva Suárez
Account Team	Mavi Márquez
Account Team	Elena Moreno
Görüntü Yönetmeni	Milo
Producer	Pablo Acón