Smart - "Smart Needle Paris"

BBDO Düsseldorf GmbH

BBDO Düsseldorf GmbH Düsseldorf, Germany

6409

Başlık	Smart Needle Paris
Haftanın	BBDO Düsseldorf GmbH
Kampanya	Smart needle
Reklamcı	Daimler AG
Marka	Smart
Posted	Ağustos 2017
Sektör	Compact & Small Cars
hikaye	With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
Medya Türü	Print
İlustratör	Carlo Stanga
Sanat İşleri Satın Alma Sorumlusu	Eva á Wengen
Ajans Prodüktörü	Allison Markert
Müşteri Temsilcisi	Caspar Pongs
Müşteri Direktörü	Steffen Günther
Reklam Yazarı	Mike Bayfield
Tasarımcı	Albert Pozo
Sanat Yönetmeni	Till Overwien
Yaratıcı Yönetmen	Fabiano Oliveira
Yaratıcı Ajans Başkanı	Wolfgang Schneider
Yaratıcı Ajans Başkanı	Ton Hollander
Yaratıcı Ajans Başkanı	Darren Richardson
Yaratıcı Yönetmen	Ton Hollander
Creative Managing Director	Kristoffer Heilemann