Başlık | Sculpture Ambient |
Haftanın | J. Walter Thompson London |
Kampanya | Sculpture Ambient |
Reklamcı | Rimmel |
Marka | Rimmel |
Posted | Şubat 2009 |
Ürün | Quick Dry Nail Varnish |
Sektör | Manicure, Nail Polish |
hikaye | Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the products quick drying benefit. The campaign also included actual size models situated around point of sale counters in stores. |
Sorun | To promote Rimmels Quick Dry nail polish our aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. |
Medya Türü | Outdoor/Out of Home |
Market | United Kingdom |
Yaratıcı Yönetmen | Russell Ramsey |
Sanat Yönetmeni | Darren Keff |
Reklam Yazarı | Darren Keff |
Sanat Yönetmeni | Phillip Meyler |
Reklam Yazarı | Phillip Meyler |
Ajans Prodüktörü | Sofie Holmstrom |