Phillip Meyler
Yaratıcı Ekip at St. Luke’s Communications
London, United Kingdom
BaşlıkSculpture Ambient
Haftanın
Kampanya Sculpture Ambient
Reklamcı Rimmel
Marka Rimmel
PostedŞubat 2009
Ürün Quick Dry Nail Varnish
Sektör Manicure, Nail Polish
hikaye
Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.


The campaign also included actual size models situated around point of sale counters in stores.
Sorun To promote Rimmel’s Quick Dry nail polish our aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.
Medya Türü Outdoor/Out of Home
Market United Kingdom
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
Sanat Yönetmeni
Reklam Yazarı
Ajans Prodüktörü

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