South Western Railway - "Sandy & Wes Flock to London"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

2157

Marka: South Western Railway
Ülke: United Kingdom

Reklamcı: South Western Railway

Başlık	Sandy & Wes Flock to London
Haftanın	St. Luke’s Communications
Kampanya	Spread Your Wings
Reklamcı	South Western Railway
Marka	South Western Railway
İlk Yayınlanma Tarihi	2022 / 11
Sektör	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
hikaye	In the 30-second ad, regular train travellers Sandy (execu-bird) and Wes (the young business-pigeon), pick up their conversation as they meet on the SWR train to London excitedly sharing details of the activities and experiences they are planning. This time, Sandy is meeting some “gull-friends” at the top of the Shard for a Sea-Breeze cocktail; while Wes will take advantage of free activities “swanning along the South Bank” photographing art and London sights. As usual there is plenty of bird-inspired word play.
felsefe	South Western Railway (SWR) is launching a multi-media campaign, in new work by creative agency St Luke’s. The campaign reminds leisure travellers that they should spread their wings and embrace all that London and the South West have to offer: connecting friends and family with great value for money ticketing options and lowest prices guaranteed when booking direct with SWR. The new TV ad “Sandy & Wes Flock to London” hits screens on 13th November and is part of a wider media push on OOH, Social, Display and Radio. The campaign will run through to the end of December 2022 with media planned and bought by the7stars. Featuring Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the best of London; the new campaign continues the “Spread your wings” creative positioning. In its own recent research South Western Railway found that 71% of respondents felt more positive about travelling with SWR after seeing the brand’s first TVC which introduced the avian ambassadors Sandy and Wes, in February this year.
Medya Türü	Television
Süre	30 seconds
Ses	Factory Studios
Medya Ajansı	the7stars
Reklam Sorumlusu	Calli Ward
Reklam Sorumlusu	Ian Humphreys
Reklam Sorumlusu	Stephanie Stockman
Yaratıcı Yönetmen	Richard Denney
Yaratıcı Ekip	Darren Keff
Yaratıcı Ekip	Phillip Meyler
Yaratıcı Ekip	Leah Winson
Yaratıcı Ekip	Rhianna Travers
Agency TV Producer	Jenny Busby
Creative Producer	Anna-Marie Mennecier
Creative Producer	Dee Antoniou
Chief Strategy Officer	Dan Hulse
Planner	Joanna Barnett
Direktör	Leanne Silman
Müşteri Direktörü	Vicci Goulder
Senior Account Manager	Naomi Hollowday
Prodüksiyon Şirketi	Nexus Studios
Directors	Smith & Foulkes
Prodüksiyon Sorumlusu	Mike Bell
Prodüktör	Belinda Isaacs
Prodüksiyon Sorumlusu	Edith Chappey
CG Supervisor	Dave Hunt
Environment Designer	Milan Baulard
Environment Designer	Helen Castelow
Prop Designer	Andreea Tocilescu
Toolkit Designer	Callum Strachan
Lead Rigging	Niko Rossi
Rigging	Nayla Nassar
3D Animator	Ricardo David
3D Animator	Clément Fassler
3D Generalist	James Drummond
3D Generalist	Fabien Glasse
Toolkit 3D Generalist	Eder de Souza
Matte Painting	Umeshu Lovers
Matte Painting	Guitty Mojabi
Lead Lighter	Carl Kenyon
Lighter	Matilde Vinther
Lead Compositor	Sacha Danjou
Compositor	Sander Saks
Compositor	Heather Costa
Assistant Editor	Andrea Zantiras
PR & Marketing	Valentina Tarelli
PR & Marketing	Nancy Edmondson
PR & Marketing	Isobel Wise
PR & Marketing	Steph Anjo
Post Prodüksiyon	Nineteentwenty
Sound Engineer	Josh Campbell
Müzik	Native Music
Tasarımcı	Ben Gilbey
Tasarımcı	Vanisha Mistry