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Simon Dhamelincourt
Simon Dhamelincourt
Concepteur rédacteur at Leo Burnett
Paris, France
Düzelt
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BaşlıkManifesto #Tousenterrasse
Haftanın
Kampanya #Tousenterrasse
Reklamcı Heineken
Marka Heineken
İlk Yayınlanma Tarihi 2021 / 5
Sektör Beers, Ciders, Lagers
felsefe L’activation sera lancée via un manifeste pour annoncer la bonne nouvelle tant attendue ; puis une vingtaine de bars, situés partout en France, seront mis en avant sur les réseaux sociaux de la marque.
L’idée est de jouer avec le nom des établissements et leurs devantures pour inviter les consommateurs à tous se retrouver en terrasse et ainsi soutenir les acteurs de la filière.
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Head of Media
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