Israel Women’s Network (IWN) - "Female images - Case study "

ACW Grey

ACW Grey Tel-Aviv, Israel

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Marka: Israel Women’s Network (IWN)
Ülke: Netherlands

Reklamcı: Israel Women’s Network (IWN)

Başlık	Female images - Case study
Haftanın	ACW Grey
Kampanya	Hidden Portraits
Reklamcı	Israel Women’s Network (IWN)
Marka	Israel Women’s Network (IWN)
İlk Yayınlanma Tarihi	2023 / 4
Sektör	Charities, Foundations, Volunteers
hikaye	There are places in Israel where this is the only way to show women in public. For more than a decade, Thousands of female images have been vandalised in the public sphere in Israel by extreme orthodox.
felsefe	They made a mosaic image of Israeli actor Tsahi Halevi representing the portraits of thousands of women who were defaced over the years – to give women back their rightful presence in the public sphere. Defacement of Out Of Home (OOH) ads featuring women is a common phenomenon in recent years in Jerusalem. Women’s faces are being blotted out, spray painted, covered with stickers, scratched out, and in extreme cases burned down. These actions are carried out by ultra-orthodox extremists that find the portrayal of a female image in public offensive. OOH companies, agencies and advertisers that did not fall in line with these “standards” have frequently fallen victim to vandalism and eventually chose to avoid using female models and influencers in their ads given the financial costs of these attacks. As a result, women’s faces have disappeared from billboards and posters across the city and a girl growing up in Jerusalem would not see an image of a woman running for city council or a successful female athlete promoting a sports brand in the public sphere. Fed up After more than a decade of complacency with the situation, advertising professionals in Israel refuse to keep silent as the war on women in Jerusalem is not very different than the war on women (and men) in other geographies – the enforcement of strict codes around dress and behavior in Iran and even the overturning of abortion laws in the U.S. as other harrowing examples. True nature Together with JCDecaux, the largest OOH company in the world, and IWN (Israel Women’s Network),
Medya Türü	Case Study
Market	Israel
Medya Ajansı	Blue Oyster Israel
Media Partner	JCDecaux Israel
Prodüksiyon	Adler Chomski
Technology	Bria Artificial Intelligence
Yaratıcı Ajans Başkanı	César García
Yaratıcı Ajans Başkanı	Julio Álvarez
Yaratıcı Ajans Başkanı	Tal Riven
Prodüksiyon Sorumlusu	Gal Yaakov
Creative Agency	Cloudfactory Amsterdam
Creative Manager	Kobi Cohen
Creative Manager	Michal Marzin
Visual Director	Ayelet Chenerel
Sanat Yönetmeni	Eilon Amram
Traffic Manager	Shir Carmona
Dijital Sorumlusu	Noy Yaakov
Designers & Motion	Eyal Orli
Designers & Motion	Rabi Rabea
Designers & Motion	Shay Cudek
Prodüktör	Yarden Brenner