Solar City - "Reading Lamps"

Arnold

Arnold Boston, United States

12995

Marka: Solar City
Ülke: United States

Reklamcı: Solar City

Başlık	Reading Lamps
Haftanın	Arnold
Kampanya	At Home with Ra
Reklamcı	Solar City
Marka	Solar City
Posted	Ağustos 2015
Sektör	Others
hikaye	SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct.
Medya Türü	Television
Süre	31 seconds
Yönetmen	Conor Byrne
Yaratıcı Ajans Başkanı	Jim Elliott
Yaratıcı Yönetmen	Pete Johnson
Yaratıcı Ajans Başkanı	Wade Devers
Grup Yaratıcı Direktörü	Sean McBride
Sanat Yönetmeni	Nate Donabed
Reklam Yazarı	Josh Kahn
Ajans Prodüktörü	Sean Vernaglia
Prodüktör Yardımcısı	Hillary O'Rourke
Prodüksiyon Sorumlusu	Kevin Byrne
Prodüktör	Tyler Byrne
Sinematografi	Scott Henriksen
Editör	Aaron Langley