Pur - "The Water Bar"

Arnold

Arnold Boston, United States

13246

Marka: Pur
Ülke: United States

Reklamcı: Kaz USA, Inc.

Başlık	The Water Bar
Haftanın	Arnold
Kampanya	Know Your Water
Reklamcı	Kaz USA, Inc.
Marka	Pur
İlk Yayınlanma Tarihi	2016 / 10
Sektör	Small Appliances & Home Accessories
hikaye	To cast light on current water quality issues across the country, PUR partnered with creative agency Arnold Worldwide to educate and empower consumers about the source of their water, the journey it takes to reach their faucets, and the potential contaminants it can pick up along the way. The initiative comes to life through “hidden camera” national TV spots, online films, social media content and an interactive experience — KnowYourWater.com — where people can type in their home address and find a simple, easy-to-understand breakdown of data within their highly complicated (and often hard to find) EPA reports. A centerpiece component of the campaign is a longer form online video titled “The Water Bar” directed by Sam Cadman of Hey Wonderful. The film is set in a NYC establishment called The Water Bar where a where a bartender (actor) offers patrons tap water from different cities around the country. As he tells them about the water they’re about to consume, the patrons are shocked to discover that water all across the country contains contaminants, even if it’s “within legal limits.” Water from Monterey, California, for example, features an “acceptable quantity of mercury.” The hidden camera piece--from which TV spots were cut--shows customers turned off by what are acceptable safe-drinking water quality standards, underscoring the need for water filtration from companies like PUR--because people have their own quality standards.
Medya Türü	Case Study
Süre	104 seconds
Post Prodüksiyon	The Mill New York
Global Chief Creative Officer	Jim Elliott
Yaratıcı Yönetmen	Pete Johnson
Yaratıcı Yönetmen	Sean McBride
Yaratıcı Yönetmen	Doug Harry
Yaratıcı Yönetmen Ortağı	Justin Galvin
Yaratıcı Yönetmen Ortağı	Sam Mullins
Sanat Yönetmeni	Jamie Malnati
Sanat Yönetmeni	Jennifer Fisher
Reklam Yazarı	Miki Turner
Reklam Yazarı	Michael Howard
Reklam Yazarı	Bryce Isaacson
User Experience Architect	Jordan Clayton
User Experience Architect	Davis Kramer
Broadcast Producer	Spring Clinton
Broadcast Producer	Hillary O’rourke
Digital Producer	Sean Will
Digital Producer	Drew Horton
Digital Producer	Christina Balch
Prodüksiyon Şirketi	Hey Wonderful
Yönetmen	Sam Cadman
Görüntü Yönetmeni	Matthew Woolf
Prodüksiyon Sorumlusu	Michael DiGirolamo
Prodüktör	Angela Jones
Editorial	Cosmo Street
Editör	Tom Scherma
Editör	Dave Otte
Editör	Nellie Phillips
Music & Sound Design	People Of Rhythm
Audio	Mike Secher
Renkçi	Fergus McCall